it's more than just a drink... It's an attitude.

We are VETO®, a community that says YES to healthy habits and self-respect, and NO to behaviours that harm us or the planet.

Launched in 2020 as a plant-based food brand, our aim has always been to make the world a healthier place. That mission has since led us to create two alcohol-free lagers: PLAY & PAUSE, both of which are bold in taste, clean, crisp, and ideal for those moments when you need to “scratch that itch”, so to speak.

Our founders, Justin and Matthias, met at a sober business networking event. They instantly connected over their shared passion for alcohol-free drinks. With 15 years of sobriety and over 50 years of experience in the drinks industry, they made a great team. Together, they embarked on the not-so-terrible task of tasting every alcohol-free beer on the market.

What they discovered was a clear gap in the market for a lighter, fresher, less gassy lager.

They partnered with Chadlington Brewery in Oxfordshire, where the beer is brewed from a natural spring, in solar-powered facilities, using chemical-free ingredients. The brewery now also recycles its wastewater in collaboration with Oxford University. Sustainability is at the core of everything we do at VETO®.

VETO® stands for living life to the fullest with minimal impact on our health, relationships, and the planet. We set ourselves apart by donating 15% of all profits to charity. Our purpose is simple: to help make the world a better place by living lighter.

Our mission is to show the world the benefits of life without alcohol.

VETO® PLAY is the only alcohol-free lager on the market that contains caffeine, giving you the boost you need when it matters most.

Our distinctive half-label design (because less is more) reflects who we are:

Sustainable, efficient, and different by design.

WE ARE VETO®, BECAUSE WE CAN.

Justin Bone, Founder