We are VETO®, a community of people that say YES to healthy habits and self respect, we say NO to habits that harm us or the environment.  We launched as a plant based food brand in 2020 wanting to make the world a healthier place, this has led us to producing two alcohol free lagers that are clean, crisp and perfect for when you need to ‘scratch that itch’ so to speak. 

After a sober business networking event Justin met Matthais and they immediately realised that their shared passion for alcohol free drinks and their combined years of sobriety meant they would be an awesome team. With 15 years of sobriety and 50 years in the drinks industry between them, they went about the process of tasting every alcohol free beer on the market (a tough job, but someone had to do it). They quickly realised there was a gap in the market for a lighter, fresher and less gassy lager. A brewer was found in the form of Chadlingtons in Oxfordshire where they brew their beer from a spring on site, with solar powered buildings and chemical free ingredients. Working with Oxford University they are now recycling their waste water too as well. Sustainability is at the forefront of any VETO® project. 

Veto stands for Championing living life to the max with minimal impact on health, relationships and planet. We stand out from the crowd by donating 15% of all profits to charity and our purpose is to make the world a better place by living lighter, our mission is to show everyone the benefits of life without alcohol. With the only lager on the market that has purely caffeine in it, our PLAY version of the beer has that kick you require when needing a pick me up, making it perfect for that time you just need a little boost. 

A unique half label (less is more) on our cans reflect who we are… Sustainable, efficient and unique. 

We are Veto, Because We Can.